In this study, Forrester Consulting evaluates content supply chains across creation, through translation, to delivery. The study finds that rising customer expectations intensify the demand for better experiences. To achieve top business objectives, companies require a holistic investment in both content processes and technology.
This video provides you with Forrester's four key findings. To learn more, you can download the complete study to find out what your industry peers have to say and to read Forrester's key recommendations.