Content Strategy

When you need to create effective global content at scale, you start with a sound content strategy. We help you define how your content should be planned, created, delivered, managed and maintained. We also recommend optimal technology and design processes to resolve your global content challenges.
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Our content strategy services

Squares inward arrows

Content audit and analysis

The first step in any global content strategy is understanding where you stand today. To help you do that, we analyze your existing content to ensure ease of localization, flag potential points of difficulty and identify gaps in your content portfolio.
Content audit and analysis
Market research and analysis
Content creation and copywriting
Content management
Content maintenance and transformation

The RWS editorial team at a glance

  • Dedicated internal editorial team based in the US and UK 
  • Experts in content strategy for digital marketing 
  • Freelance pool of over 150 writers 
  • Capacity to create over 2 million words per month of English content 
  • Writers categorized by experience in verticals, content types and local knowledge 
  • Parallel teams for content creation in other languages

We are RWS

Experts in advising how to best plan and develop your global content. Some of the world’s leading brands trust us to rapidly deploy highly skilled pools of writers, deliver structured content on a massive scale and meet required quality standards. Our full content lifecycle approach, including project design, creation of localization-ready content and asset maintenance, will help you produce the most effective content for your global markets.