Manage your brand globally
In an age of customers controlling what they consume, today’s brands need to meet increasing demands for more consistent and nuanced local content. Simply being multilingual doesn't necessarily mean being relevant.
Modernize your content supply chains:
- Consistent high-quality brand content
- Engage customers at every touchpoint
Why is nuanced content important to your brand?
According to Beneath the Brand, companies with consistent and locally nuanced brands are worth as much as 20% more than those with inconsistent messaging.
Create more immersive, relevant and consistent experiences that support any market, any language, any channel, and any media. Digital and offline, we can help you deliver.
So what are the options?
Standardize your content supply chain
Optimize your content supply chain model
Make your content production simple
Define and implement a flexible content supply chain capable of handling both short and long form content under one roof and maximize brand consistency and re-use of creative assets.
We can build the right process for your organizational model, combining content production, localization and delivery. This enables us to provide you with a service that goes far beyond the capabilities of traditional localization service provider (LSPs) or creative agency.
Our global technology stack and decoupled service separates high-end creative from global execution.
Now you can handle more content faster, for the same budget at a higher quality. Our unique approach provides up to 15% in savings.
- Our solutions work across agency partners, markets, and technologies to help you achieve a consistent and nuanced brand experience.
- We integrate with your content creation teams to offer a one-stop shop for your content needs.
- Whether using in-house technology or integrating with industry leaders, take your brand global, at scale, with relevance for every market.
“SDL leveraged its superior local human resources to provide us with services to operate our website and optimize content for 14 countries.”
Qian Jinsong- Senior Manager, Huawei EBG Sales & Marketing
Why SDL is the right solution
Creative and cultural consultation
Make a lasting impact by adapting your copy and visual content from one culture and language to another, maintaining original intent, visual impact, style, tone, context and relevance.
Build the right global concepts from consumer insights, local market strategy, planning validation, or consulting so that your content resonates culturally, while still delivering a consistent on-brand message across the globe.