SDL (LSE: SDL), a global leader in content creation, translation, management and delivery, today launches SDL Content Assistant, bringing content will create itself to reality – a state in SDL’s Five Future States of Content. As a first-of-a-kind Linguistic AI-driven tool, SDL Content Assistant provides assistive content authoring, intelligently automating, accelerating and enhancing the content creation process for marketers.
In an era where content drives customer engagement and sales, global enterprises need to quickly produce relevant content at scale across many formats including brochures, white papers, videos, email, website editorial and social content. However, many marketers list having limited bandwidth to create content (51%) or generate enough content variety at scale (50%) among the top five challenges they face (LinkedIn Technology Marketing Group).
“We calculate that one piece of source content can produce at least 280 variants for a global campaign. To deal with the exponential growth in content, enterprises and marketing agencies should adopt a Global Content Operating Model (GCOM), which optimizes the content supply chain by moving from manual processes to automated technology. We predicted content will create itself in our Five Future States of Content and now we are making it reality,” said Peggy Chen, Chief Marketing Officer at SDL.
By instantly learning from and processing large volumes of original source content, SDL Content Assistant intelligently identifies themes, patterns and extracts topics. Key information and smart content summaries are automatically generated at the click of a button, highlighting any important quotes, facts and figures and even suggesting social streams at speed.
Content owners get their own AI assistant, helping them quickly understand the context of in-depth files and produce high-quality content variants to satisfy the many marketing channels - email, website, blogs, and other campaign material. With interactive editing built into the tool, marketers can review and approve content to roll-out campaigns faster and engage global audiences, all while improving internal processes and resource allocation.
“By embedding Hai, our Linguistic AI, into SDL Content Assistant, we can now enable marketers and writers to understand large volumes of background content, so they can start creating engaging and relevant marketing content faster. This helps eliminate the dreaded blank page and hours of reading that so many experience. Brands get the edge over the competition by meeting the content demands of a global audience, all while cutting through the content noise,” continued Chen.
The beta version of SDL Content Assistant will be available in 1H 2019. To register your interest and try the tool before general availability, please click here.