Goes Global Faster with SDL Neural Machine Translation – Connecting More Buyers with Chinese Suppliers

Over 30 Million Product Directory Descriptions Automatically Translated with SDL Enterprise Translation Server

SDL (LSE: SDL), a leader in global content management, translation and digital experience, today announces that, a leading b2b e-commerce platform connecting buyers with Chinese suppliers, has selected SDL Enterprise Translation Server (ETS) to translate its online store, which offers over 30 million products to a global audience. 

Since deploying SDL’s state-of-the-art machine translation (MT) platform earlier this year, has already translated over 100 billion characters across 4 languages - Spanish, Portuguese, French and Russian - rapidly localizing all product-related content across 10 in-country online stores.

Owned by Focus Technology, has almost 14 million corporate customers in over 220 countries. The company’s translation team are responsible for localizing all product descriptions, pricing and information. This can be a manual, repetitive task, and given the number of products it offers, they needed to find a less time consuming and costly way of translating for their global audience. They also needed to ensure high quality translations – any poor language would negatively impact SEO and online performance. 

“Demand for Chinese products shows no signs of slowing down. There’s an enormous opportunity for brands, yet engaging with customers in their own language isn’t always easy,” said Marcel Ning, Business Manager, Focus Technology. “SDL has transformed the way we communicate to customers. Its rich experience supporting many language pairs, combined with its machine learning technology, makes SDL ETS ideal for translating high volumes of information rapidly into any one of our customer’s languages.” 

Both and SDL worked closely to develop and train a machine translation engine that would steadily increase the quality of translations across all languages, helping to increase customer engagement and SEO performance. 

“ is an outstanding example of a Chinese brand that stands out and has made a big impact globally. It has customers in every country, and with that comes an incredible amount of information that needs to be translated,” said Thomas Labarthe, Chief Revenue Officer, SDL. “It can be an uphill struggle to keep up with demands, and this is just one area where MT holds enormous potential. We’re truly excited to work with such dynamic company, and look forward to helping them stand out even more in the years to come.” 

SDL Enterprise Translation Server (ETS) includes state-of-the-art Neural Machine Translation (NMT), offering revolutionary technology for high quality machine translation. SDL’s superior MT engine has evolved from close collaboration between MT developers and MT-savvy linguists and translators across multiple industries and domains to fine-tune the engine for even higher quality translations. 

About Focus Technology
Focus Technology Co., Ltd. (ticker symbol: 002315) was established in 1996. It is a key software company in China's national planning layout and one of the first batch of national IT pilot companies. It is a national industrial and deep IT integration model enterprise, a Ministry of Commerce e-commerce model enterprise, and one of the first batch of national e-commerce demonstration city pilot project companies. Its operations involve foreign trade, finance, insurance, education and other industries. Focus Technology began operating in 1998. It now has 13.8 million registered users, of which 8.3 million are global buyers. The website has data on more than 30 million Chinese products.


About SDL

SDL (LSE: SDL) is the global leader in content creation, translation and delivery. For over 27 years we’ve helped companies communicate with confidence and deliver transformative business results by enabling powerful experiences that engage customers across multiple touchpoints worldwide. 

Are you in the know? Find out why 90 of the top 100 global companies work with and trust us on Follow us on Twitter, LinkedIn and Facebook

Copyright © 2019 SDL plc. All Rights Reserved. The SDL name and logo, and SDL product and service names are trademarks of SDL plc and/or its subsidiaries, some of which may be registered. Other company, product or service names are the property of their respective holders.